What is a blog?
A web log, or blog, is a type of website typically maintained by making regular entries, or posts.
Individuals blog, companies blog and so do government agencies, news outlets, sports franchises and celebrities. Anyone, really, can blog.
Most small businesses, if they have a website at all, have a site with basic information – hours of operation, contact information, address and a little bit about the core of what they do. It is pretty much an online brochure. It is what would be called a static website.
Prior to blogging, it wasn’t practical for most individuals or even small businesses to have a website. Well, the playing field has been leveled. Now, individuals not only can set up a blog but should be doing so, particularly if they might find themselves in the job market again. That is everyone!
Your business can benefit extraordinarily by maintaining a professional, well managed blog:
- A blog not only allows for regular posting of content (news, updates, articles of interest, calendar of events, photos, links, video and much more), but you’re posting becomes the content for your social platforms.
- Blogging helps you to adhere to the 8 to 1 rule (8 social media posts of relevant, engaging content to 1 post promoting your business). That allows you to stop all the solicitation posting. Some Facebook, Twitter and Instagram timelines are nothing but a string of commercials.
- Blogging allows for audience engagement – it is an interactive format creating an online environment of interaction that becomes quite dynamic. It doesn’t take long to create a pool of followers who are interested in you an your business and have demonstrated as much by opting in to your social media, blogging and emails.
- An active blog will help people to find you (prospects, customers, employees, strategic partners). Search engine algorithms love active blogs.
- By engaging followers of your blog and social media, you gain a better understanding of customers, prospects and the community at large. That can’t be a bad thing.
- You are seen as an expert in your field – a thought Leader.
- Great content gives people a reason to keep coming back to your website.
- Blogs are a much more trusted source of information than a company’s sales material.
- It moves customers to a conversion point of trusting and believing enough to buy.
- And a big one, by writing you are learning.
So, get with someone who can help you get started and get going today!